Marketing Strategy

A business’s overall game plan for reaching the consumers and turning them into clients. A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive

Marketing Strategy

A business’s overall game plan for reaching the consumers and turning them into clients. 

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. 

It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.


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